I absolutely love what they did with this campaign. This particular one started in a Liverpool Street Station at 11:00 am on January 15, 2009 when a man begins dancing like a crazy person. All of a sudden there are dancers and singers performing all around you and you don't know what else to do but be in shock. You look around to see everyone else staring with their mouths open too. I can imagine if I were one of those people I would want to join in with them. I mean why not?
All it takes is one person to start something and then before you know it you have a whole crowd supporting and joining in with you. I think that is the beauty of these videos. It starts out small and simple and no one knows what is going on. Then as time progresses more people become involved and they come together as a group to fulfill a purpose. Things like this get people's attention for sure. I think the video did a great job of expressing that you should share moments in life together like the onlookers did after everyone dances and then nonchalantly walks away like it was no big deal.
Who wouldn't want to accidently come across this at their local airport? Oh ya, and they didn't use any instruments....no big deal. What a great way to take a mundane day and make life a little less ordinary!
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